I love crafting design systems that operate at scale, creating visual interactive experiences, and fostering collaboration. I have been delivering value for global-scale clients for over 13 years across London, New York, Singapore and Dubai. I am from North London.
Fun fact: I built my own Sprinter Campervan during lockdown from my driveway/garage. The entire design-build process and camper trips I used it for were an absolute delight.
I recently started to learn to play the drums and also surf, which are both super fun. I love Archery and am a certified Archery GB Level 1 Coach.
“Billy Paul is a superb product designer. Adding value from minute 1. Always scrutinising patterns and looking for ways to improve the work. I would trust him with systems of any complexity. Highly organised and collaborative, and a joy to work with to boot.”
Kristin Agnarsdottir
Global Creative Director • Huge
“Billy worked with Digitas as a lead designer on a HSBC Banking App. He was a central member of the governance team that developed the UI design language, defined the design patterns and established and maintained the toolkit for designers and developers. He has a fantastic knowledge of the tools he uses and for creating systematic toolkits. We found his contribution invaluable. Bill has a super in-depth understanding of App design, is a master craftsman and would be an asset in any creative team.”
Aran Burtenshaw
Creative Director • Digitas (Publicis)
“I worked alongside Billy on a large design system for a global client. He brought invaluable knowledge and experience regarding the creation, construction and management of a global design system, a proactive "can-do" attitude and a healthy contribution to the team's culture and the relationship with the client. Having him on my team was great, and I sincerely hope to work with him again.”
Ben Bashford
Experience Design Director • Huge
“Billy was centric to the Design System solution at LSEG. He managed and helped own the Figma library taxonomy, strategy and delivery with expert precision while delivering updates to key stakeholders on the vision, working well within a wider team. Not only that, Billy is a totally down to earth guy and a pleasure to work with.”
Matt Davies
Senior Product Manager • LSEG
“Will is one of the most skilful and focused product designers I've had the pleasure to work with on developing a complex business banking app. I value his positive can-do attitude towards collaboration and his passion for delivering meaningful design. He approaches challenges methodically from UX scamping to UI design that helps give products a competitive edge. A great designer and an awesome team member.”
Will Krüger
Design Director • Digitas (Publicis)
Snaps
Below are photos from my travels around Europe, Asia and the USA, which give an insight into some of the things I've seen, tasted and enjoyed.
