Emirates

Role

Senior UI Designer

Programme

Global Travel App, Web & Tablet (Dubai)

Deliverables

UI Design · System · Multi-platform

Worked on Emirates' global travel app, web and tablet experience — leading visual and system design across the airline's customer-facing digital touchpoints, embedded with the team in Dubai.

Impact

Led the UI architecture across app, web and tablet

Defined the cross-platform system that aligned booking, manage-trip and inflight experiences for 58M+ Emirates customers.

Set the visual language for the global travel app

Type, colour, iconography and motion patterns shaped to carry the Emirates brand into a high-frequency travel context.

Embedded with the Emirates team in Dubai

Worked on-site through discovery and delivery — partnering directly with internal product, brand and engineering leads.

Next case study

IG Index

William Paul · Emirates (via Concentrix Tigerspike)

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