Role
Lead Product Designer
Programme
Consumer Application — Growth & Retention
Deliverables
Product Design
Worked on Fresha's Growth and Retention tribe — shaping consumer app experiences for a fast-scaling global booking platform serving 100M+ customers.
Product design across the Growth & Retention tribe
Owned discovery and delivery on flows that drove repeat bookings and improved early-customer activation.
Worked at marketplace scale across 100M+ customers
Designed for a global, multi-region consumer base — balancing speed of iteration with consistency of UX.
Embedded with a high-velocity product squad
Tight loops with PM and engineering to ship craft-led changes through Fresha's continuous release cadence.
Next case study
William Paul · Fresha
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