Sainsbury's Nectar

Designed the vision for the Nectar app and website

Drove the "Joy" back into the brand through motion design, gamification and a refreshed UI direction the loyalty team rallied behind.

Consulted on scaling a multi-branded, multi-product design system

Worked with central governance to set patterns that flexed across Sainsbury's, Argos, Habitat and Nectar without forking.

Led designers across the programme

Improved design ops and ways of working — set quality bars and review rhythms that lifted output across the team.